Chinese cars built in Britain: would UK drivers be convinced?

Chinese car manufacturer Chery has opened a new UK hub in Liverpool, signalling a major step in its long-term plans for the British market. The move raises an interesting question for motorists: would you be more likely to buy a Chinese car if it was built in the UK?

Chery, the company behind the Jaecoo and Omoda brands, clearly thinks so. Its new Liverpool base will oversee UK operations, research and local business development, helping the brand embed itself more firmly in the British automotive landscape. For drivers, this could mean shorter delivery times, improved aftersales support and a stronger UK presence from a manufacturer still relatively new to many buyers.

The company is also in discussions with Jaguar Land Rover (JLR) about producing vehicles at its Halewood factory nearby. If an agreement is reached, Chinese-badged cars could soon be built on British soil, reducing shipping delays and potentially giving customers greater confidence when considering a newer brand.

Chery’s General Manager of Commercial Vehicles, Gong Yueqiong, has been clear about the company’s intentions:
“We are not just bringing products to the UK - we are building a British business. By recruiting local talent, collaborating with UK institutions and adapting to local needs, we aim to become a valued contributor to the UK’s automotive industry and economy.”

Business Secretary Peter Kyle described the move as “a major vote of confidence in the UK”, highlighting its importance for future-focused manufacturing and economic growth.

Liverpool Hub Announcement

The Liverpool hub announcement comes as Prime Minister Keir Starmer visits Beijing to strengthen UK–China trade relations, with automotive manufacturing expected to feature prominently in discussions.

Chery already has a well-established relationship with JLR. The two companies have operated a joint venture in China since 2012, producing vehicles such as the Range Rover Evoque, Discovery Sport and Jaguar saloons for the Chinese market. Chery now hopes to replicate that partnership in reverse, bringing production back to the UK.

Liverpool City Council leader Liam Robinson welcomed the decision, saying Chery’s choice of the city reflects confidence in the local workforce and long-term vision for sustainable growth. He added that the partnership could bring new technologies, skills and employment opportunities to the region.